About

After almost two decades of specializing solely in the High-Net-Worth and Ultra-High-Net-Worth consumer arena in premium automotive, marine, aviation, real estate and design, high-tech gadgetry, objects of desire and hospitality, our approach to communications and experiential marketing is informed by a deep understanding of the mindset of this most-difficult-to-impress consumer.

Our customized approach for each individual client is strategically designed to ensure that the outcome of our work drives consideration and engagement from the specific target consumer base of most relevance and importance to our client.

Whether at the pinnacle of their respective vertical, or an emerging brand on the path to domination, our exclusive group of best-in-category clients each hold the critical attributes necessary for us to activate our methodology and position them at the apex: extraordinary, ultra-luxury design and manufacturing; disruptive technology; tangible differentiators from competitors; and exceptional attention to detail as it pertains to every aspect of the brand.

Our approach incorporates highly-targeted media communications, money-can’t-buy experiential events and affinity partnership marketing, as well key introductions made to eligible prospects from within our network of High-Net-Worth, Very-High-Net-Worth and Ultra-High-Net-Worth individuals.

Shamin Abas

Over the past eighteen years of heading her eponymous communications and experiential marketing firm, working solely with premium brands that cater to exceptionally affluent individuals, Shamin has built a strong reputation within this specialized realm.

Always passionate about her work, Shamin’s connections and sensibilities are worldly, and the deep commitment she shows each of the firm’s carefully selected clients is a fundamental part of her DNA.

While Shamin is hands on and very much involved in every project, she has assembled a team of like-minded, high-caliber individuals, each of whom has undergone meticulous training to be able to operate at the utmost level in this peak area of the luxury market.

Shamin is Co-Founder of The Bridge, an annual, by-invitation-only classic car exhibition that has become the most coveted invitation in the classic car world, and is also the Co-Founder of CarCoterie, which launched its inaugural classic car event at Amelia Island in 2023.

Shamin sits on The Luxury Council at NYU Stern and is also Co-Founder of The Ultra-High-Net-Worth Symposium.

TEAM LEADERS

  • Kelly Downey

    SENIOR VICE PRESIDENT OF COMMUNICATIONS

    Kelly leads on all facets of brand storytelling on behalf of our clients. Kelly’s inherent understanding of the specialized domains of the clients in our portfolio is very much reflected in the trusted relationships she and her team of public relations specialists have built with key journalists around the world, who consider us a go-to for premium manufacturers and service providers, as well as in the resulting rich and extensive media coverage garnered for our clients.

    Kelly joined the firm in 2010 after making a transition from broadcast media as an on-air reporter and producer for FOX and CBS.

  • Katy Miller

    VICE PRESIDENT OF EXPERIENTIAL MARKETING

    Katy heads all aspects of event production and management for the money-can’t-buy experiences we design for our clients. During her more than seven years with us, Katy has developed wonderful relationships with our clients, each of whom rely on her steadfast commitment to excellence, creative problem solving and unflappable demeanor when challenges arise.

    Having spent a year residing in Paris, and now living between Turkey and the U.S., Katy’s savoir faire is informed by her insatiable desire to seek inspiration, culturally and artistically, from the treasures and experiences she encounters on her travel.

  • Natalie Turner

    VICE PRESIDENT OF BRAND PARTNERSHIPS & SPECIAL PROJECTS

    Natalie leads on the development and implementation of all partnership and business development programming for our clients and signature, annual events such as The Bridge and The Hangar.  

    Before joining the firm in 2018, Natalie played an integral part in the events and partnerships team at Boat International where she developed and produced a range of global events for the superyacht world, from exclusive dinners and product launches to large scale awards ceremonies, regattas & rendezvous.

Interested in joining our team? 

Qualified candidates can explore open positions by sending a cover letter and resumé to careers@shaminabas.com.