Affinity partnerships with synergistic brands and organizations play a key role in expanding reach to new audiences, especially for brands that are this specialized; however, there are mine holes. We often find brands that have invested in this arena and gone down the path with great intentions and high hopes for ROI, have only ended up at a dead end with a cold realization that what looked good on paper did not generate the results they desired.

Our formula and critical path to success when developing partnerships and alignments for our clients is very much informed through years of learning of their previous disappointments, where the expectations of neither side were met despite a considerable investment of time and money. 

When we identify two or more complementary partners that share the same approach and willingness to equally contribute unique and desirable assets to a program, the result is transformative.