The firm has worked with Bell Helicopter on various initiatives over several years to help the company effectively introduce its incredible vertical lift products to UHNWIs. Programs have included highly targeted media relations, experiential event production, affinity partnership marketing and direct introductions to qualified prospects.

In the case of the launch of the Bell 525 at the Monaco Yacht Show, the four key pillars outlined above were integrated into a succinct plan designed to ensure this entirely new category of helicopter got the attention it deserved from the right audience, and that Bell’s presence at the show was maximized, leaving its competitors wondering what hit them. 

The firm accelerated press exposure via global exclusives and a well-attended press reveal the first day of the show, resulting in front page coverage in the Monaco Matin the following day and significant international coverage in luxury press and dailies.

The firm engaged directly with the royal palace to provide a private presentation of the 525 to his Serene Highness Prince Albert II of Monaco and a warm introduction to Bell’s leadership team. His Serene Highness Prince Albert II of Monaco spent almost :30 minutes at the 525 with Bell’s Senior Vice President. 

The firm aligned with Automobili Lamborghini S.p.A. for a cocktail reception on the second evening of the show to introduce a special car that had not yet been seen in Monaco, allowing for expanded reach to the top clients of their dealer, Monaco Luxury Group. Several of their guests expressed interest in learning more about the 525 and other models in the Bell line-up. 

Following the reception, the firm arranged for access to the Yacht Club de Monaco for a private dinner. Hosted by several senior executives from Bell, Shamin curated a guest list of Monaco-based, extremely influential UHNWIs from which she made warm introductions.

To further maximize Bell’s presence during the show, the firm partnered with Fraser to secure a 107-meter superyacht with a helipad and heli-hanger that was anchored in the waters in close proximity to the show. From there, Bell was able to operate demos of their 429 aircraft. Listed for sale for 200 million euros, the approximately 45 demos that took place over the days of the show allowed Bell access to an exceptionally qualified audience. 

The firm has conceptualized and executed five business development programs for Bell’s spectacular 429 aircraft, from which many introductions to qualified prospects have been made.