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The firm represents Czinger globally for media relations as an ongoing client, but in 2022, the Shamin Abas experiential team were also charged with developing, conceptualizing, and executing a series of events designed to introduce prospective owners and press to the extraordinary $2.5M 21C, the 21C V Max and the Hyper GT coupe.

Taking place during Monterey Car Week, we unveiled for the first time the 21C V Max and Hyper GT coupe. We sourced and secured the centrally located Sunset Center in Carmel for our series of programming.

On Thursday night, we secretly revealed the 21C V Max in dramatic style for an audience of 400 VIPs and press ahead of its public world premiere at The Quail on Friday.

On Saturday, we hosted visitors all day at Sunset Center, including a group we had arranged to visit from Robb Report’s RR1 Club. That same evening, our team transformed an outdoor area into a sleek, futuristic set, complete with a custom light fixture inspired by Czinger’s proprietary 3D printing technology; for The Czingers, their executive team, dealers, and Shamin to host 50 VIP guests for an exclusive, five-course dinner under the stars, with a toast offered from Louis XIII.