For Monterey Car Week 2023, we conceptualized, and executed a series of exclusive events over multiple days designed to wow Czinger’s customers, prospects, and media throughout the course of the weekend.

With The House of Czinger once again located at the spectacular Sunset Center in downtown Carmel-by-the-Sea, the weekend kicked off with a private reveal of the Blackbird Edition of the 21C, which sold out within minutes of the reveal. The Limited to Eighty dinner featured a live action sushi dînatoire presented by Executive Chef Jackson Yu of the Michelin-starred Omakase.

On Friday evening, with the full day of press interviews for Kevin and Lukas Czinger at The Quail behind us, over 500 VIP guests arrived at Sunset Center to find the iconic cultural center transformed into The Blackbird - a secret, outdoor, Gatsby-meets-Westworld speakeasy, complete with a doorman and passcode needed for entry.

Overnight, we converted Sunset Center’s expansive plaza back to itself so that on Saturday morning we could receive guests who came by to configure their cars, take in the 21C by daylight, and spend time with Founders Kevin and Lukas Czinger.

On Sunday, we took over a private strip of Salinas Municipal Airport for an incredibly exciting program of dynamic driving for prospects and depositors. 

On the media front, we do believe we maximized our press coverage, with 48 articles published. This amounted in a total reach of 933,027,838 with an advertising value equivalency of more than $17 million, all positioning Czinger for first deliveries of the 21C before the end of 2023.