The firm has worked with Ferrari North America for more than ten years, and over the course of that time, have executed almost thirty programs for the brand.

Those programs include: the U.S. debut of the California T; the 60-Year Tributo Rally and Celebration in New York, Connecticut, and Bridgehampton; the private launch of the 458 Speciale Spider in Pebble Beach; the 60-Year Celebration in Los Angeles; the U.S. debut of the 488 GTB in New York; the private introduction of the 452 Italia in Pebble Beach; the U.S. debut of the GTC4Lusso in Manhattan and the West Coast launch of the GTC4Lusso in Los Angeles; and nationwide client experience programming with the GTC4Lusso, Portofino, Roma and F8.

When Ferrari North America opened its Tailor Made Center on Park Avenue in 2019, it became the only space of its kind in the Americas and only the third globally. With CMO Enrico Galliera in town for the launch, the communications team at Shamin Abas was engaged to secure top tier press to experience the new showroom firsthand, resulting in coverage with CNBC, Cool Hunting, Elite Traveler, Robb Report and many other key outlets.