In March 2019, the Shamin Abas experiential team designed, conceptualized and executed the World Premiere of the Riva 90’ Argo, the first-ever global premiere of a Riva yacht to take place in the United States.

The team negotiated and secured a full buyout of Zuma at the Epic Hotel in Miami for the 200-person VIP event, along with arranging for the boat tenants of the marina in front to be relocated for 24 hours, leaving a clear open dock for the star of the evening.

After being greeted by stunning model hostesses in gowns designed for the occasion by renowned resort wear designer, Michelle Farmer, guests entered the event to a custom, grand-scale step-and-repeat wall made entirely of aquamarine roses.

The cocktail hour took place on Zuma’s waterfront terrace, where guests nibbled on elegant Asian-inspired hors d’oeuvres and sipped champagne and specialty cocktails on a 320–foot aquamarine carpet that extended the length of the entire terrace.

The Riva 90’ made her grand entrance into the channel with a backdrop of spectacular fireworks and moved into position at the dock in front of Zuma. Alberto Galassi, Ferretti Group’s Global CEO, welcomed the guests and invited them aboard.

Dinner and live music followed, and guests danced past midnight. Private appointments for prospective buyers of the yacht took place throughout the following day.