Rolls-Royce Motor CARS
The firm’s unique loaner program presents the opportunity to put a specific list of qualified HNW and UHNW prospects in specific markets across the US behind the wheel for a two-day loan of a very special car, without compromising the exclusivity of the brand in any way. The program is extremely personalized and involves the invitation being sent to a vetted list of individuals by Shamin.
Rolls-Royce Motor Cars North America recently engaged Shamin Abas for such a program in Texas, that was specifically focused on introducing the extraordinary Ghost car from the Rolls-Royce line-up to a specially invited list of connoisseurs of fine cars from within Shamin’s deep network of collectors and enthusiasts.
The Ghost was hand-delivered to each participant who was then able enjoy the car over two-days, providing a very different experience than walking into a dealership unknown.
To add to the program, the firm ran a one-day test driving experience at one of Texas’ most exclusive residential country clubs, introducing the Ghost to its group of members, many of whom had not previously given consideration for the car.