Aston Martin Loaner Program
November 1, 2023
Our unique loaner program presents an opportunity to put a select list of exceptionally affluent and influential prospects behind the wheel of our brand partners’ cars for a two-day experience with a vehicle they may not have previously considered, and most often from a brand from which they haven’t previously purchased.
The program is extremely customized and begins with a warm, personal invitation sent from Shamin to a list of individuals in her deep network, all of whom have been pre-approved by the brand partner. Once the individual confirms their interest in experiencing the loaner, our in-house concierge goes about coordinating the details with the approach and high-level customer experience that’s representative of the ultra-luxury nature of the brand in play.
Our most recent program took place in The Hamptons with Aston Martin and featured the incredible DBX707- considered the fastest, most powerful, and best-handling SUV on the market.
The more than 40 loan participants shared with us that they were highly impressed by the vehicle’s commanding presence and unmistakable style, which we were told caused heads to turn all over the Hamptons. Many of the participants also shared that it was the SUV’s blistering performance and supreme dynamics that struck them most and moved them to put the DBX707 high on the list of consideration for their next automotive purchase.