Lift Foils

November 1, 2023

What do New York, Los Angeles, San Francisco, London, Paris, Singapore, Dubai and Bahrain have in common? These are the markets we obtained coverage for Lift Foils by expanding their footprint to successfully position them as the most premium product on the market and the dominating leader in the global eFoiling space. 

Year to date, we’ve gained rich brand coverage and product placements in quality media outlets in key markets mounting to a Reach of 96,996,700, with an Advertising Equivalency Value of $20,234,300.66.  Lift Foils received print and digital coverage in such publications as BOAT International, Robb Report Singapore, Robb Report Arabia, CEO Magazine, Navigator, Nobleman, Yachting, Hadag, Premium Magazine, New Atlas, AFLOAT USA just to name a few.

We worked closely with Lift Foils’ affiliate network domestically and internationally to secure demo activations that allowed journalists to test the product and create new avenues for storytelling around their firsthand eFoiling experience and the brand’s tech innovations. Lift Foils received premium demo experience coverage in such outlets as Men’s Journal, Palm Beach Illustrated, James Lane Post, Ranch & Coast Magazine, Fine magazine.

In 2023, we launched the brand’s 4th generation board, the innovative LIFT4 – the most customizable, most powerful eFoil available on the market to date. We also introduced the Lift Jet, featuring for the first time, a fully enclosed impeller for maximum safety while riding.

As we look forward to 2024, more spectacular Lift Foils products are set to come to market as part of Lift’s limitless quest to elevate the experience for users and push the boundaries of the watersports market.