Eccentrica debuts on a global stage with a unique blend of classic design and modern technology
December 13, 2024
Our work with Eccentrica, the San Marino-based restomod manufacturer, has been an exciting journey as they redefine the original Lamborghini Diablo concept. From orchestrating a global unveil of their V12 at The Quail to securing extensive media coverage, our PR efforts in 2024 resulted in a total reach of over 2.4 billion, generating an advertising value equivalency of more than $44.7 million.
In the months leading up to Monterey Car Week, we supported Eccentrica's announcement of former Lamborghini executive, Maurizio Reggiani, joining as an advisor. Our strategic campaign kicked off with an exclusive interview with Hannah Elliot in Bloomberg, spotlighting Reggiani's expertise and experience, as well as securing coverage in publications such as Robb Report, Top Gear, amongst others.
As Eccentrica prepared for their global debut at The Quail, A Motorsports Gathering, we orchestrated a media luncheon and aperitivo, offering select automotive and lifestyle outlets an exclusive first look at the car. This initiative secured coverage in outlets like Cool Hunting and Carbuzz.
Leveraging our relationship with The Quail team, we secured a prime time slot for Eccentrica's unveil press conference, attracting nearly two dozen international media outlets. On-site, we managed interviews with founder Emanuel Colombini, co-founder Andrea Colombo, and Maurizio Reggiani, ensuring top coverage in CAR, Hagerty, Motor1, Designboom and Slashgear, which included the V12 in its list of restomods that stole the show.
Another major highlight was inviting select journalists and content creators to experience the V12 firsthand. We arranged for Vehicle Virgins' Parker Nirenstein to be driven around Pebble by Colombini in the Eccentrica V12, capturing the excitement of the drive on video. Additionally, we facilitated a ridealong experience for Dupont Registry in Southampton during The Bridge VIII, showcasing the V12's exhilarating performance to their influential readership.
