Maserati at Monterey Car Week, 2023

November 1, 2023

Maserati dominated Monterey Car Week with the global reveal of the MCXtrema, a track-exclusive ‘beast’ that embodies the epitome of luxury and high performance. Limited to only 62 units, this Italian-made super sports car caters to a highly discerning clientele, offering an extreme driving experience complemented by remarkable design and the touch of luxury Maserati is renowned for. 

For the exclusive first look ahead of the official debut at The Quail, our team secured private press previews at the House of Maserati with a select group of lifestyle journalists to give them a first look at the vehicle, coupled with interviews with Klaus Busse, Head of Design; Bill Peffer, CEO Americas; Bernard Loire, Chief Commercial Officer; and Giulio Crocioli, MCXtrema Chief Engineer. At The Quail, where The House of the Trident brand officially unveiled this state-of-the-art machine, our team continued facilitating one-on-one media interviews with Maserati executives, resulting in extensive MCXtrema coverage. Notable press highlights have included features in Worth magazine, Robb Report, HypeBeast, Departures, Slash Gear, Car Design News, and New Atlas, just to name a few.