Iconic American heritage brand, Steinway & Sons, was looking for a fresh approach as they launched their new SpirioCast to the world. 

Advancing on the earlier Spirio technology that allowed pianists to record, edit, playback, search and save their performances, SpirioCast introduced high resolution, live broadcast from one Spirio piano to another.

Shamin Abas worked to tee up an exclusive with the New York Times that went live the day of the launch. Key media were invited to attend a special reveal of the technology at Steinway’s midtown showroom with Emmy Award-winning composer and pianist, Kris Bowers. Press to follow included a live appearance of Steinway’s CEO on CNN International, Robb Report, Worth Magazine, and many others.