In 2016, longtime client Triton Submarines had been approached by Aston Martin about the possibility of a partnership that would create a limited-edition Aston Martin version of a luxury personal submersible. At the same time, Triton had just aligned with us to lead on their public relations and strategic brand partnerships.

Our team worked with Aston Martin’s leadership at the factory to develop a public relations campaign around the launch. ‘Project Neptune’ was announced at a joint press conference at the 2017 Monaco Yacht Show, garnering 1,532 press hits globally, with a reach of 4,583,822,08 and an AVE of $21.2m to date.