THE “FIVE DEEPS EXPEDITION”
The “Five Deeps Expedition” was another apex moment for Triton and its 36000/2, a full ocean depth-certified submersible that owner and explorer Victor Vescovo used to visit the deepest points in all five of our oceans.
The entire year-long journey was filmed by Atlantic Productions for a documentary series on the Discovery Channel. Leading on outreach efforts for Triton and collaborating closely with the PR teams for the other principals involved, the coverage was massive, resulting in a total reach of 2.17 billion and a total AVE of $20.1m in year one alone.
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