On the communications front, the firm was charged with ensuring Ferretti Group’s portfolio of heritage brands, including Ferretti Yachts, Riva, Pershing, Wally, CRN and Custom Line, established new consideration in U.S. luxury lifestyle publications, in addition to nurturing relationships with U.S.-based marine press.

Throughout the two-year project, we were responsible for driving interest and attendance from journalists at the U.S. boat shows and orchestrating multiple press trips to the iconic Riva factory in Italy, VIP previews in Monaco, and momentous brand celebrations in Venice, including the introduction of the first ever Riva superyacht. As a result of our efforts, key placements included: 60 Minutes, Forbes, BOAT International, Robb Report, Luxury Magazine, Hamptons Magazine, and countless others.