In the challenging year that was 2020, a robotics company was launching the first-ever robotically powered, AI-equipped and spectacularly designed system for wine collectors who had long dreamt of being able to showcase and visually enjoy their wine collection.

WineCab engaged Shamin Abas for a year-long project to ensure that as many prospective buyers for the units were reached.

Obtaining a total reach of more than 587,799,289 and an AVE of $11,190,972, the firm positioned Winecab in outlets such as The Telegraph, Forbes, Decanter and Prestige and also secured multiple in-depth feature profiles on the visionary and founder of the company.